Adam Opel


Lauth Communicates has been assisting Adam Opel AG in the field of lifestyle communications for more than ten years.

Cars and celebrities have always been a permanent fixture in this automotive manufacturer's communications mix.

Actors, sports celebrities and other public personalities for whom mobility is an important aspect of their daily lives, are able to identify with the different models that Opel makes and are able to do so entirely in line with their personal requirements: irrespective of whether they need to travel through the countryside, for example, with the Antara, or commute in urban environments, for example, with the Opel ADAM or Insignia, their public appearances create an authentic association with the brand.

Lauth Communicates also supports Adam Opel AG with different types of events by inviting VIPs, and comprehensive reporting in the lifestyle media. Here, services range from the presentation of vehicles and dealership opening days, to event sponsorings, e.g. the Cinema for Peace Gala, the Jupiter Award, the Classic Open Air Concert at the Gendarmenmarkt, the Clean Tech Media Award and much more.


  •  Strategic consulting in the field of lifestyle communications
  •  Creation of press content in the field of lifestyle
  •  Annual planning
  •  Ongoing press work
  •  Liaison with and support for VIP brand advocates
  •  Creation of press material
  •  Organisation and implementation of photo shootings