Hapag-Lloyd Cruises 


The International Film Festival has been staged in Cannes on the French Côte d‘Azur since 1946. The festival is regarded as one of the world's leading celebrations of film.

During the 2008 festival, Hapag-Lloyd staged a charity event on the cruise ship MS Deutschland in cooperation with the German Film Academy. The event's aim was to give the German movie a home in Cannes and to support up-coming German talents within the framework of the "First-Step" film fund established by Bernd Eichinger. In this regard, the VIP guests were assigned "tasks" which were closely linked to the interests of German film. Film props and memorabilia were also auctioned off. For instance, Dominic Raacke donated the leather jacket he wore for the "Tatort" series and Michael Verhoeven gave away his first handwritten screenplay. Actor Armin Rohde painted a picture during the event and Detlev Buck auctioned off a part in his new movie. The event enabled the Deutsche Filmakademie (German Film Academy) to impressively advertise its "First Steps" project and generate remarkable 60,000 € for its cause.

Dr. Philipp Duke of Württemberg (Vice Chairman of Sotheby's Europe and Managing Director of Sotheby's Germany) officiated as the charity auctioneer.


  •  Idea and concept for the event
  •  Signing up of the Deutsche Filmakademie to provide its support to the project
  •  Handling of the lifestyle press work
  •  On-location VIP support for and liaison with press representatives